Banner Advertisement

The constant development of product in the market and the continuous presentation of technology nominate required or opened a new opportunity for the marketers to advertise their products to the hind end consumers. Today, the convenience of technology is being used not exclusively for learning and entertainment, only if also for interchange products in the market. Today, streamer advertisement or slightlytimes called as sack standard is one of the to the highest degree effective ways of reaching the customers anywhere in the world.Just like other forms of market channels, banner ad has the ability to influence the consumers behavior and persuade them to buy the products that the society can see on the internet. However, the sharp decision of the customers to buy the product after seeing it on screen makes banner ad nigh effective among other trade communications. Unquestionably, E-commerce is one of the products of technology. The evolution of technology has influence d the marketers as well as the consumers to commence other ways of selling and purchasing.Nowadays, online marketing has been the around efficient way for the marketers in reaching their consumers and fifty-fifty the potential customers of the products that be being offered in the market. Effective E-Marketing Campaign Effective online marketing does not regard on the appearance of the banner ad on the internet. Although e-commerce is efficient because it has the capability of reaching the market at any given time does not mean that the marketers should disregard the other cardinal factors of marketing.Proper evaluation and marketing research are also done in order to have a successful logical argument and appropriate profit at the same time. Thousands of products are already advertised online and many of them have succeeded in gaining customers awareness and loyalty and are even able-bodied to expand the product line by targeting more markets and keen more countries. How ever, the convenience of using the internet for marketing requires good concepts with appealing and persuading effects to the buyers.In other words, functionality and invention are both important in online marketing, but the strategies should still be present in order to reach the expectation of the guild. Even though banner ads have been accepted in the society today, the bon ton should still consider other factors that may affect the products, the consumers behavior, and the confederacy itself. Some people prefer online shopping, more or less rarely browse the net to search for the product that could be bought in the market, and some are nevertheless being influenced by the appearance of the web banner.Consumers behaviors are not being considered only by the queen-size manufacturers in fact, online marketing can also be risky because the business firms may not be able to reach the expectation of other segments in the market. Creativity in making web banners is important in getting the attention of the online shoppers. Some of the banner ads are too colorful and filled with energy while some appeared to be very simple. The design of the banner ads may be based on the product category or companys technique in attracting the potential buyers.As marketers, observing the banner ads of other products online may give them an idea on how are they going to execute the web banner of their products. It does not mean imitating the concepts of other companies, rather getting an idea on which banner ads have the most effective online campaign and which ads did not attract their attention while browsing the net. It is also necessary that the company knows what message they would like to convey to the online shoppers. The banner ads should contain not only the image of the product but also the significance and the brands unique selling proposition to get the attention of the market.Controlling the wedge size should also be considered by the online marketers in crea ting the web banners. Online campaign should consider the functionality of technology in ad their products. Some banner ads do not reach the anticipation of the marketers because they fail in the market. In other words, the web banners are often ineffective regardless of its good colors and animation. Huge banner ad does not guarantee a successful business for the company. Sometimes big ads have the bigger problems in appearing online because of its file size and loaded graphics and design (King, 2009). Efficiency of Banner AdsMany companies have already reached a high level of success in the marketplace with the dish up of e-commerce. While some companies were able to expand their businesses, some on the other hand have failed despite the excellent promises of online marketing. Undeniably, marketing is another great opportunity for the companies in the market. Aside from having the opportunity to gain an appropriate market share, they are able to work with technology and conform to societal changes at the same time. This new technique of advertising is now considered as most efficient and least costly marketing communication.The accessibility of computer has created a positive impact to both marketers and consumers. With each click, the marketers are able to gain profit and the consumers are able to shop without taking up too much time and effort. The flexibility of internet is an advantage for business transactions making the cycle of marketing easier and faster. Aside from having the order in just few clicks, the company is also able to measure the effectiveness of their online campaign. Through this technique, marketers may improve the banner ads or switch them if the company noticed that it is no longer effective (Superpages.com). The images of banner ad on the net help the company in gaining brand recognition from the consumers. The web banner has the ability to leave a stigmatise on the consumers minds and even encourage the customers to buy the pr oduct that is being advertised. Although banner ads can give the customers only limited information, many marketers and consumers are still relying on its efficiency (Warren, 2009). On the other hand, a web banner still promises great opportunities of product growth and business expansion. References King, J. (2009). 10 Tips for Creating an Effective Banner Ad Campaign.Microsoft Small Business Centre. Retrieved February 17, 2009, from http//www. microsoft. com/australia/smallbusiness/themes/sales-and-marketing/10_tips_for_creating_an_effective_banner_ad_campaign. mspx Superpages. com. (2007). Advantages of Online Marketing. Retrieved February 17, 2009, from http//advertising. superpages. com/learning/advantages-of-online-marketing. shtml Warren, S. (2009). Advantages and Disadvantages of Internet Marketing. Ezine Articles. Retrieved February 17, 2009, from http//ezinearticles. com/? Advantages-Disadvantages-Of-Inte